China's auto commerce has skilled 10 years in the fast development of the future, in 2009 the worldwide economic urgent position strike the "winter." How to deal with the urgent position conveyed about by the influence of the market? Generally acquiesced that the industry: alterations in the automobile commerce is a winter fire. However, the alterations and changes in the spindle or the soul what is it? This is a difficulty that should not be evaded.
There is no doubt that changes in the first place, because the international environment has changed. Under normal circumstances, the financial crisis to continue for at least two years, the United States has a 30% drop in real estate, the debt crisis will lead to the U.S. economy into negative growth in the automobile industry is a more serious recession in the real economy, one of the industry.
Own emblem is the soul of the Chinese automotive commerce
The face of such serious international environment, China's auto industry actually do? The author believes that China's automobile industry the issue of the short term, but long-term difficulties. The key lies in whether China's auto industry can not get their own brands under the guidance of future market space.
China's economy have been clues of warmer. Efforts of the interior federal, China's financial confidence index did not decrease importantly, a great figure of fresh finances the Government has started to illustrate power. According to authoritative global institutions predict that China shall be the first out of recession in the shade of a great rural economy. Chinese Academy of Social Sciences Department of Economics, freshly held an internal conference on the scene that China's economy shall slowly stabilize during the first half of 2009, the sudden growth in the second half into the track. Additional basis for the interior bank in the intense monetary and credit developments in the scale at the same time, it may be necessary to prevent a fresh around of inflation. Paul's eight per cent growth objective appears to constantly be able to achieve. The burden is that short-term funds growth stimulus is based on structural contradictions in the price of further boost and, hence, the future skill to achieve sustainable growth has become a problem.
China's car was the development of domestic demand-led model. The plight of the U.S. auto industry basically does not constitute parts of our country and the impact of motor vehicles, if GM is really closed down, and even thought we could make the market space. The domestic market since 2002 every year to one million of the rate of growth in 2008 has been close to 10 million. This is China's industrialization and urbanization process, the inevitable result, when the per capita income reached 3,000 U.S. dollars, the car is an inevitable choice for the consumer, into the family car is a continuous wave of consumption. This time the wave has just begun in China, will continue for a long time. January 14, 2009 adopted by the automobile industry and the revitalization of the steel industry is planning a major positive, under normal circumstances, China's auto industry and still maintain a growth rate of 15%.
The fresh car shall be the next concentrate of energy
In the lengthy term, China's auto industry, medical and sustainable growth are faced with a lot difficulties. Including commodity framework, technological breakthrough, industrial organization, independent brand and overall competitiveness, shall require the spearheading marks in their possess, through adjustments and adjustments to renew slowly, to adjust to a more violent competition in the market.
First of all, the need to adapt their own emblems under the guidance of expertise strategy. Over the years, China's auto market is overridden by Europe and the United States, Japan and Korea brands. Made only in the low-end emblems have a certain share of the market. This is the household automobile manufacturers have a direct connection between R & D capability. China's auto commerce has habitually been along the "market for technology" through the line more than 20 years, it should be said has been the development of automotive expertise and the world is getting lesser and lesser the gap. However, premier expertise and centre expertise is still mostly depend on the introduction of a junction project, self-developed expertise in the vehicle expertise is still very reduced heaviness of possession. Must be soberly cognizant that, as a outcome of household and foreign automotive expertise automotive expertise to decrease the gap considerably, through junction projects and expertise spill-over consequences was considerably decreased. Domestic automobile manufacturers have to adapt expertise strategy. From the past to insert technology-based and self-adjusted to the introduction of R & D scheme of adhering identical significance to technological progress. Only boost the R & D efforts, boost buying into, boost the introduction and cultivation of gifts in their own emblems under the guidance of the unaligned thoughtful house privileges have become better in alignment to enhance their centre competitiveness.
With the advent of the financial urgent position, the International Energy exacerbate the contradiction between provide and demand and to improvement ecological defence, clean power development by the formation of new commerce will become cyclical and prosperity of the next around of the beginning issue and support points. New power vehicle will play a premier function in industry. In the development of clean power vehicles, the household and foreign manufacturers are fundamentally in the identical beginning line. A new around of affray is not only a brand-led scheme of expertise authority labour is furthermore a argument over mechanical standards.
Secondly, the need to boost their own emblems under the guidance of the developed engrossment and integration. China's automotive commerce through the reduced engrossment of well-known, both the vehicle or components, of the highly fragmented developed association is exclusive in the world, which is localized protectionism and even past the local-based development schemes are exactly related. The financial urgent position conveyed about by the adversities of the procedure of the aim to the automotive commerce, developed restructuring and M & A supplied a good opportunity. National presented the revitalization program for the automotive commerce with exceptional focus on carrying the development of unaligned emblems, and wants that its own emblem of amalgamations and reorganization, and enhance the nationwide emblem of developed engrossment, market their own emblems to advance competitiveness. Large Automotive Group should take this opening to elaborate, not only to the level elongation, but furthermore farther up upright elongation of the smaller comes to, not only to elaborate the acquisition of replacement components, mostly to the elongation of the up to date automobile service industry.
Third, the need for a clear brand positioning. Today's auto market, product performance, features and functions, the difference is getting smaller and smaller, which led to differences in the brand will have a different charisma. In general, the positioning of China's auto brands in most low-end market. This is a choice of proceeding from reality, after all, China's own brands from the reliability of parts and components to vehicle safety and comfort, compared with the international high-end brands still have a certain gap. Brand positioning of the red flag from the Prime Minister of an endorsement to the township of car, falling all the way down, but in fact is a choice. In fact, we can not be higher under conditions of technical support to build high-end automotive brands. Light, flexible, fuel-efficient, environmentally friendly brand of small displacement may be more in line with China's market demand. In the revitalization of the outline of the automobile industry, following 1.6 liters displacement, where the majority of ordinary people's consumption should be more suited. China's auto market and the pyramid-type structure, as well as China's auto market position of its own brand enough space left. We must first explicitly recognized that only with sufficient technical accumulation and accumulation of consumer culture after the car, China's own brands to the market at a relatively high-end access to the advantage.
Can not pursue "like driving a BMW, sitting as the Mercedes-Benz"
In attachment, China's automotive industry lack to give their possess marks intense cultural. China's auto marks in the market diluted competitiveness, not merely because of the shortage of all right scientific advocate, but also because of the shortage of a profound cultural. On the car marks, merely consumers of a brand quality of the ambitions and cultural connotation of the idea of full recognition, the brand can obtain in the market quality of the brand must be. For instance, the German car brand that, for the 1-second answer to the brand as follows: Mercedes - Benz: the quality and reputation; BMW: a sense of movement and "the best powering car," the sense of superiority; Audi: Technical victory. China's possess brand of foreign masters in commissioning the plan qualifications "like powering a BMW, sitting as the Mercedes-Benz." The arrival of the actual devised a indistinguishable feeling. However, marketing does not feel to have a real experience for such brand recognition, primarily on the scientific facts of dealing with incidental defects are invariably constant, so the price has dipped cheaper and cheaper end of the civilians. In attachment to the scientific difficult to achieve the ideal grade of high-end marks, the shortage of cultural elements into the brand is also one of the main reasons of failure. As a branding master, I constantly hope that China shall be able to produce cars like the British Rolls-Royce, or Rongwei, as with MG aristocratic customs of the brand cause, but, because of our possess engineering, we can not the car brand in China in ancient times beneath the seat of the cultural background?
Although the Chinese have favourite three-box car that is subject to the impact of ancient sedan seat, but marks must also be a cultural improve with the times, and it contains must be of traditional Chinese customs of unity, moderation, modesty, the skies, but also must insert more elements of modern fashion, there are adequate modern and personality, to actually obtain the objective consumer communities agree. Therefore, the casting customs, spearheading the fashion, illustrate personality, has become the car brand to be worried approximate the competitiveness of the elements. - 20761
There is no doubt that changes in the first place, because the international environment has changed. Under normal circumstances, the financial crisis to continue for at least two years, the United States has a 30% drop in real estate, the debt crisis will lead to the U.S. economy into negative growth in the automobile industry is a more serious recession in the real economy, one of the industry.
Own emblem is the soul of the Chinese automotive commerce
The face of such serious international environment, China's auto industry actually do? The author believes that China's automobile industry the issue of the short term, but long-term difficulties. The key lies in whether China's auto industry can not get their own brands under the guidance of future market space.
China's economy have been clues of warmer. Efforts of the interior federal, China's financial confidence index did not decrease importantly, a great figure of fresh finances the Government has started to illustrate power. According to authoritative global institutions predict that China shall be the first out of recession in the shade of a great rural economy. Chinese Academy of Social Sciences Department of Economics, freshly held an internal conference on the scene that China's economy shall slowly stabilize during the first half of 2009, the sudden growth in the second half into the track. Additional basis for the interior bank in the intense monetary and credit developments in the scale at the same time, it may be necessary to prevent a fresh around of inflation. Paul's eight per cent growth objective appears to constantly be able to achieve. The burden is that short-term funds growth stimulus is based on structural contradictions in the price of further boost and, hence, the future skill to achieve sustainable growth has become a problem.
China's car was the development of domestic demand-led model. The plight of the U.S. auto industry basically does not constitute parts of our country and the impact of motor vehicles, if GM is really closed down, and even thought we could make the market space. The domestic market since 2002 every year to one million of the rate of growth in 2008 has been close to 10 million. This is China's industrialization and urbanization process, the inevitable result, when the per capita income reached 3,000 U.S. dollars, the car is an inevitable choice for the consumer, into the family car is a continuous wave of consumption. This time the wave has just begun in China, will continue for a long time. January 14, 2009 adopted by the automobile industry and the revitalization of the steel industry is planning a major positive, under normal circumstances, China's auto industry and still maintain a growth rate of 15%.
The fresh car shall be the next concentrate of energy
In the lengthy term, China's auto industry, medical and sustainable growth are faced with a lot difficulties. Including commodity framework, technological breakthrough, industrial organization, independent brand and overall competitiveness, shall require the spearheading marks in their possess, through adjustments and adjustments to renew slowly, to adjust to a more violent competition in the market.
First of all, the need to adapt their own emblems under the guidance of expertise strategy. Over the years, China's auto market is overridden by Europe and the United States, Japan and Korea brands. Made only in the low-end emblems have a certain share of the market. This is the household automobile manufacturers have a direct connection between R & D capability. China's auto commerce has habitually been along the "market for technology" through the line more than 20 years, it should be said has been the development of automotive expertise and the world is getting lesser and lesser the gap. However, premier expertise and centre expertise is still mostly depend on the introduction of a junction project, self-developed expertise in the vehicle expertise is still very reduced heaviness of possession. Must be soberly cognizant that, as a outcome of household and foreign automotive expertise automotive expertise to decrease the gap considerably, through junction projects and expertise spill-over consequences was considerably decreased. Domestic automobile manufacturers have to adapt expertise strategy. From the past to insert technology-based and self-adjusted to the introduction of R & D scheme of adhering identical significance to technological progress. Only boost the R & D efforts, boost buying into, boost the introduction and cultivation of gifts in their own emblems under the guidance of the unaligned thoughtful house privileges have become better in alignment to enhance their centre competitiveness.
With the advent of the financial urgent position, the International Energy exacerbate the contradiction between provide and demand and to improvement ecological defence, clean power development by the formation of new commerce will become cyclical and prosperity of the next around of the beginning issue and support points. New power vehicle will play a premier function in industry. In the development of clean power vehicles, the household and foreign manufacturers are fundamentally in the identical beginning line. A new around of affray is not only a brand-led scheme of expertise authority labour is furthermore a argument over mechanical standards.
Secondly, the need to boost their own emblems under the guidance of the developed engrossment and integration. China's automotive commerce through the reduced engrossment of well-known, both the vehicle or components, of the highly fragmented developed association is exclusive in the world, which is localized protectionism and even past the local-based development schemes are exactly related. The financial urgent position conveyed about by the adversities of the procedure of the aim to the automotive commerce, developed restructuring and M & A supplied a good opportunity. National presented the revitalization program for the automotive commerce with exceptional focus on carrying the development of unaligned emblems, and wants that its own emblem of amalgamations and reorganization, and enhance the nationwide emblem of developed engrossment, market their own emblems to advance competitiveness. Large Automotive Group should take this opening to elaborate, not only to the level elongation, but furthermore farther up upright elongation of the smaller comes to, not only to elaborate the acquisition of replacement components, mostly to the elongation of the up to date automobile service industry.
Third, the need for a clear brand positioning. Today's auto market, product performance, features and functions, the difference is getting smaller and smaller, which led to differences in the brand will have a different charisma. In general, the positioning of China's auto brands in most low-end market. This is a choice of proceeding from reality, after all, China's own brands from the reliability of parts and components to vehicle safety and comfort, compared with the international high-end brands still have a certain gap. Brand positioning of the red flag from the Prime Minister of an endorsement to the township of car, falling all the way down, but in fact is a choice. In fact, we can not be higher under conditions of technical support to build high-end automotive brands. Light, flexible, fuel-efficient, environmentally friendly brand of small displacement may be more in line with China's market demand. In the revitalization of the outline of the automobile industry, following 1.6 liters displacement, where the majority of ordinary people's consumption should be more suited. China's auto market and the pyramid-type structure, as well as China's auto market position of its own brand enough space left. We must first explicitly recognized that only with sufficient technical accumulation and accumulation of consumer culture after the car, China's own brands to the market at a relatively high-end access to the advantage.
Can not pursue "like driving a BMW, sitting as the Mercedes-Benz"
In attachment, China's automotive industry lack to give their possess marks intense cultural. China's auto marks in the market diluted competitiveness, not merely because of the shortage of all right scientific advocate, but also because of the shortage of a profound cultural. On the car marks, merely consumers of a brand quality of the ambitions and cultural connotation of the idea of full recognition, the brand can obtain in the market quality of the brand must be. For instance, the German car brand that, for the 1-second answer to the brand as follows: Mercedes - Benz: the quality and reputation; BMW: a sense of movement and "the best powering car," the sense of superiority; Audi: Technical victory. China's possess brand of foreign masters in commissioning the plan qualifications "like powering a BMW, sitting as the Mercedes-Benz." The arrival of the actual devised a indistinguishable feeling. However, marketing does not feel to have a real experience for such brand recognition, primarily on the scientific facts of dealing with incidental defects are invariably constant, so the price has dipped cheaper and cheaper end of the civilians. In attachment to the scientific difficult to achieve the ideal grade of high-end marks, the shortage of cultural elements into the brand is also one of the main reasons of failure. As a branding master, I constantly hope that China shall be able to produce cars like the British Rolls-Royce, or Rongwei, as with MG aristocratic customs of the brand cause, but, because of our possess engineering, we can not the car brand in China in ancient times beneath the seat of the cultural background?
Although the Chinese have favourite three-box car that is subject to the impact of ancient sedan seat, but marks must also be a cultural improve with the times, and it contains must be of traditional Chinese customs of unity, moderation, modesty, the skies, but also must insert more elements of modern fashion, there are adequate modern and personality, to actually obtain the objective consumer communities agree. Therefore, the casting customs, spearheading the fashion, illustrate personality, has become the car brand to be worried approximate the competitiveness of the elements. - 20761
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